© Farouk Asvat
The double deception of actresses: not
only do actresses deceive us into believing they are someone else (which is a
legitimate technique); but now these very actresses who earn millions from their
movies or tv series, also deceive in reality by acting for cosmetic
companies.
From Natalie Portman for chanel, to Julia
Roberts for lancôme; from Brad Pitt for chanel (perhaps the worst ad ever done by a
celebrity), to Halle Berry for revlon; to Andie McDowell (who seems to have
left acting for advertising), to Jane Fonda, to Diane Keaton (all for l'oreal): they are
all doing it - to earn some money.
The company that seems to spend the most
on advertising cosmetics is l'oréal: the shampoo ad with Aishwarya Rai, for
instance, boasts about the fantastic quality of her hair, and the small print
boasts that Aishwarya Rai is wearing hair extensions.
Every ad for eye lashes, from maybelline
to Penelope Cruz, boasts (or conceals) that artificial extensions or
enhancements have been used, to get the effect they desire.
All of which simply means that the
products do not actually do what they claim to do. In simple words, the cosmetic companies and
the actresses are lying.
And all these cosmetic ads' claim to fame
is absolutely outrageous : for instance, that 12 women had been tested across
the globe with an 80% positive response.
Scientifically it would be dismissed as utterly preposterous - it is so
ridiculous that it would be laughable if it were not tragic. (Scientific studies require a sizeable
population as subjects, with efficient controls, and cross-over double-blind
studies to be credible).
All these ads use young women who have
flawless skin or beautiful natural tresses in any case, so that women and girls
(and these days men too) who have a poor self-image - thinking they might not
be as beautiful as they have been blessed with - rush out and support these
companies that make billions.
A clear skin and mane requires only the
simple things that were learned in primary school: a healthy, balanced intake
of food (proteins, carbohydrates, fat and fibre - 2500 calories for an adult),
sunshine (free), plenty of water (virtually free from the tap) - for a healthy
skin) and 20 minutes of exercise a day (also free outdoors): - these are daily requirements
- there is no magic solution, and there definitely is no need for fancy expensive
products.
Nothing can reverse the aging process, not
even a woman's face - it is against nature.
©
farouk asvat
work in
progress
posted 29.04.2015
[30.07.2014 (10 +1)]
original
composed: 2010.
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© farouk asvat. All rights reserved.
Farouk
Asvat asserts his moral right to be
identified as the author of this work.
No part of this publication may
be reproduced by any means whatsoever, or transmitted in any form or any means
whatsoever, mechanical or electronic, including recording, printing,
photocopying, or via any computerised means or media, including the
internet. This publication shall also
not be stored in a retrieval system. And
the writing shall not be sold, lent, hired, resold or circulated in any form or
binding or cover other than that in which it is published,
without the prior permission of the author in writing.
Permission
to publish or reproduce the writings in any format can be obtained from the
author.
Reproduction
of this work without permission, except for scholarly & nonprofit purposes,
is
liable to a payment of 10, 000 ren men bi or US$ 1,500.
farouk asvat can be contacted at: farouk.asvat@gmail.com
[] please check out my blogs @:
farouk asvat - poems: www.faroukasvat-poems.blogspot.com
weapons of words: www.faroukasvat-viewpoint.blogspot.com
piquante ! : www.faroukasvat-piquant.blogspot.com
books by farouk asvat: www.faroukasvat-books.blogspot.com
[] also link up on:
[][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][]
Sadness In The House Of
Love: the first NOVEL
by Farouk Asvat is now available on amazon: paperback @ $17.50 & kindle @ only $5
[][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][]
#love #literature #fiction #novel #poetry
#books #cosmetics #make-up
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