Wednesday, 30 July 2014

DOUBLE DECEPTION

DOUBLE DECEPTION : COSMETICS & LIES
© Farouk Asvat

     The double deception of actresses: not only do actresses deceive us into believing they are someone else (which is a legitimate technique); but now these very actresses who earn millions from their movies or tv series, also deceive in reality by acting for cosmetic companies. 

     From Natalie Portman for chanel, to Julia Roberts for lancôme; from Brad Pitt for chanel (perhaps the worst ad ever done by a celebrity), to Halle Berry for revlon; to Andie McDowell (who seems to have left acting for advertising), to Jane Fonda, to Diane Keaton (all for l'oreal): they are all doing it - to earn some money. 

     The company that seems to spend the most on advertising cosmetics is l'oréal: the shampoo ad with Aishwarya Rai, for instance, boasts about the fantastic quality of her hair, and the small print boasts that Aishwarya Rai is wearing hair extensions. 

     Every ad for eye lashes, from maybelline to Penelope Cruz, boasts (or conceals) that artificial extensions or enhancements have been used, to get the effect they desire. 

     All of which simply means that the products do not actually do what they claim to do.  In simple words, the cosmetic companies and the actresses are lying. 

     And all these cosmetic ads' claim to fame is absolutely outrageous : for instance, that 12 women had been tested across the globe with an 80% positive response.  Scientifically it would be dismissed as utterly preposterous - it is so ridiculous that it would be laughable if it were not tragic.  (Scientific studies require a sizeable population as subjects, with efficient controls, and cross-over double-blind studies to be credible). 

     All these ads use young women who have flawless skin or beautiful natural tresses in any case, so that women and girls (and these days men too) who have a poor self-image - thinking they might not be as beautiful as they have been blessed with - rush out and support these companies that make billions. 

     A clear skin and mane requires only the simple things that were learned in primary school: a healthy, balanced intake of food (proteins, carbohydrates, fat and fibre - 2500 calories for an adult), sunshine (free), plenty of water (virtually free from the tap) - for a healthy skin) and 20 minutes of exercise a day (also free outdoors): - these are daily requirements - there is no magic solution, and there definitely is no need for fancy expensive products. 

     Nothing can reverse the aging process, not even a woman's face - it is against nature. 


© farouk asvat

work in progress

posted 29.04.2015 [30.07.2014 (10 +1)]

original composed: 2010.

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© farouk asvat.  All rights reserved.

Farouk Asvat asserts his moral right to be identified as the author of this work.

No part of this publication may be reproduced by any means whatsoever, or transmitted in any form or any means whatsoever, mechanical or electronic, including recording, printing, photocopying, or via any computerised means or media, including the internet.  This publication shall also not be stored in a retrieval system.  And the writing shall not be sold, lent, hired, resold or circulated in any form or binding or cover other than that in which it is published,
without the prior permission of the author in writing.

Permission to publish or reproduce the writings in any format can be obtained from the author.

Reproduction of this work without permission, except for scholarly & nonprofit purposes,
is liable to a payment of 10, 000 ren men bi or US$ 1,500.

farouk asvat can be contacted at: farouk.asvat@gmail.com


[] please check out my blogs @:

farouk asvat - poems: www.faroukasvat-poems.blogspot.com



books by farouk asvat: www.faroukasvat-books.blogspot.com


[] also link up on:





amazon kindle author @ www.amazon.com/author/faroukasvat

[][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][]
Sadness In The House Of Love: the first NOVEL by Farouk Asvat
is now available on amazon: paperback @ $17.50 & kindle @ only $5
[][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][][]

#love #literature #fiction #novel #poetry #books #cosmetics #make-up


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